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Monday, March 28, 2005
DVD Insider #32
Kids The Multitaskers
The computers, the phones…it is all about kids. Ordinary people can't (don't)
use 20% of their computing power. Regular folks don't run around taking pictures
with their camphones and IM only occasionally. They couldn't program the VCR
so what makes engineers believe they can program a PVR?
It's the kids that have the gadgets (Figure 1) and they use them…all! Their
entire room is a multimedia center. Spinning the yarn about the home entertainment
solution sounds fantastic but reality seems to be the same as corporate IT departments
attempting to develop the utopia of backing up everything on the network and
recentralizing company data (remember we used to have mainframes and terminals,
not hundreds of PC islands)…it's a great idea but my data/content is different,
special!!"
It won't happen.
According to a recent report by the Kaiser Family Foundation they use all the
things we buy for them - TV, videos, music, videogames, computers, cameras and
more. Kaiser found that they cram more media content into an hour than we ever
thought we needed. They watch a lot of TV (regular and recorded), listen to
music, use their computers on-line and off-line, play videogames, read and watch
movies and do much of it at the same time.
And that multitasking also includes hanging with the parents, talking on the
phone (surprise!!), physical activities, hobbies, schoolwork and chores. Added
to that is being in school, commuting and sleeping. BAM!!!! They suddenly
packed 27.5 hours in a 24-hour day.
Maybe - just maybe - kids aren't so bad. Just a little busy. A little preoccupied
digesting their content. If only they could expand their multitasking to cleaning
their rooms!!!
Time for the Big Game
Forget about the NCAA's big hoopla about March Madness. We're talking about
a serious game that is measured in billions of dollars of sales and hundreds
of millions of dollars in sales.
The battle of the titans is between long-time leader and apparent underdog Nintendo
and home player, come from behind Sony.
The computers, the phones…it is all about kids. Ordinary people can't (don't)
use 20% of their computing power. Regular folks don't run around taking pictures
with their camphones and IM only occasionally. They couldn't program the VCR
so what makes engineers believe they can program a PVR?
It's the kids that have the gadgets (Figure 1) and they use them…all! Their
entire room is a multimedia center. Spinning the yarn about the home entertainment
solution sounds fantastic but reality seems to be the same as corporate IT departments
attempting to develop the utopia of backing up everything on the network and
recentralizing company data (remember we used to have mainframes and terminals,
not hundreds of PC islands)…it's a great idea but my data/content is different,
special!!"
It won't happen.
According to a recent report by the Kaiser Family Foundation they use all the
things we buy for them - TV, videos, music, videogames, computers, cameras and
more. Kaiser found that they cram more media content into an hour than we ever
thought we needed. They watch a lot of TV (regular and recorded), listen to
music, use their computers on-line and off-line, play videogames, read and watch
movies and do much of it at the same time.
And that multitasking also includes hanging with the parents, talking on the
phone (surprise!!), physical activities, hobbies, schoolwork and chores. Added
to that is being in school, commuting and sleeping. BAM!!!! They suddenly
packed 27.5 hours in a 24-hour day.
Maybe - just maybe - kids aren't so bad. Just a little busy. A little preoccupied
digesting their content. If only they could expand their multitasking to cleaning
their rooms!!!
Time for the Big Game
Forget about the NCAA's big hoopla about March Madness. We're talking about
a serious game that is measured in billions of dollars of sales and hundreds
of millions of dollars in sales.
The battle of the titans is between long-time leader and apparent underdog Nintendo
and home player, come from behind Sony.
