Roxio, a division of Sonic Solutions® (NASDAQ: SNIC), today launched Roxio Creator® 2010, a comprehensive upgrade focused on streamlining and accelerating the process of capturing, editing and enjoying personal video, including high-definition content.
Building on Creator's already extensive feature set for editing and sharing digital video, Roxio Creator 2010 now offers automatic smart encoding to dramatically decrease rendering times while maintaining optimum video quality, and leverages ATI Stream and NVIDIA® CUDA technologies to make project encoding up to five times faster. Creator 2010 also adds a range of Blu-ray Disc (BD) features including AVCHD Archiving, BD-RE on-disc editing, and complements its comprehensive Blu-ray Disc authoring capabilities with a new array of new high-definition motion menus.
Roxio Creator 2010 also makes it easier to enjoy video on a range of mobile devices with a newly simplified and reorganised output display that enables users to quickly transfer videos that are automatically optimised for the display characteristics and playback features of their particular device. Adding to Creator 2010's versatile video capabilities is a Web video capture feature that allows consumers to grab streaming video, such as user-generated content on YouTube®, for viewing offline on portable devices and DVD players.
"Prices on high-definition camcorders have dropped into mainstream territory and a greater number of high-definition players and televisions are now in homes, so we've responded by making digital video a major focus of our latest release," said Matt DiMaria, general manager, Roxio. "From cutting production times to minutes instead of hours, to simple controls and easy output options for sharing, Roxio Creator 2010 is consumers' go-to application for working with video and bringing high-definition personal content from capture devices to the big- screen television in the living room."
Roxio Creator 2010's powerful new video features are accessed via a redesigned user interface that emphasizes commonly used tasks and includes a built-in Learning Center with dozens of video tutorials and step-by-step instructional guides. Roxio Creator 2010 also expands other functional areas of the suite dedicated to working with photos and music as well as completing burning projects.
Consumers have helped make the Roxio product line the leading consumer toolset for digital media, with over 300 million units shipped worldwide and a North American retail market share of almost 60%, which is four times greater than its closest competitor.*
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