Corvallis
,
Oregon
, July 25, 2007
– LightScribe today announced that an additional twelve hardware brands, personal computer and optical drive manufacturers, media brands and disc publishing systems manufacturers have licensed its direct disc labeling technology. These new licensees include hardware brands
Apricorn, Ativa, Gear Head, and Sony; personal computer manufacturer MESH Computers; optical disc drive manufacturer Sony NEC Optiarc; media brands Ativa, Intenso,
KODAK Media Products, and Vakoss; and disc publishing systems manufacturers Advanced Digital Research, Amtren, and Mexty Productions.
Micro-Star International
"Recent customer research shows LightScribe in use by business and consumers alike," said Kent Henscheid, marketing manager for LightScribe. "Frequent users of optical media are particularly appreciative of LightScribe media’s professional look and prefer it over other labeling methods."
LightScribe -- a laser disc labeling technology found in many popular brands of disc burners, laptops and PCs -- gives people the ability to easily burn silkscreen-quality photos, graphics, images and text directly onto LightScribe CDs and DVDs. A simple title printed in normal mode will take a couple of minutes. A fuller disc image will take 15-20 minutes. Disc colors include gold CDs and DVDs as well as CDs in red, orange, yellow, blue, and green.
LightScribe-enabled CDs, DVDs, software, desktops, notebooks, aftermarket optical disc drives and duplicator systems are available at major retailers worldwide, as well as through most leading brands online.
About LightScribe
LightScribe Direct Disc Labeling offers consumers and businesses a simple, no-hassle way to burn professional-looking, silkscreen-quality labels on their CDs and DVDs. LightScribe extends optical media, recorders and software through an integrated system of media with special laser-sensitive coating, laser control and imaging drive modifications, and labeling software enhancements. LightScribe uses the same laser that burns data in the disc drive to create precise, iridescent labels. LightScribe technology was developed and patented by HP. A business unit of HP, LightScribe licenses its technology to optical industry leaders in drive and media manufacturing and to hardware, media and software brands. Additional information about LightScribe is available at www.lightscribe.com.
