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A Closer look at Blu Ray vs. HD DVD Part 6
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Ray vs HD DVD Guide
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Market Launch of Blu Ray & HD DVD Formats
Consumers are eager to know when the new formats will hit
the market. It has been stated by the officials that HD-DVD
format will be available very soon but Blu-ray will take
some more time. Both are backward compatible making it easier
for the consumers to make a choice. It all depends on how
much you are ready to spend. If you can afford to spend,
then go for Blu-ray, otherwise there is always the option
of the advanced HD-DVD discs. The reason why HD-DVD is out
sooner in the market is that it can be manufactured with
the existing equipment that is used to make current DVDs.
Since the production can be continued in the same plants,
it can be greatly altered.
The proposals of Blu-ray technologies
state that within a short span of time the price difference
between Blu-ray and HD-DVD formats will decrease to a large
extent. They also state that a majority of people will
prefer to have more disc space when they can afford it by
spending a few more pennies.
The proposition of manufacturing
a machine that would suit both the formats is ruled out
for the time being since it would not be very affordable.
Both
Giants have Ignored Customer Confusion
The existence of different technologies has led to confused
customers who have become apprehensive about their opted
technology becoming obsolete. Each format is portraying itself
to be superior to the other. This can be seen in the marketing
strategy of HD-DVD, “you want it, and we are here now”.
The same can also be depicted in Blu-ray advertising which
states that, “we won’t be first but we’ll
be better”.
It becomes a drop-dead deal when the Blu-ray
technology is given to the gaming companies because for
them, 20 gigabytes of storage capacity is the best thing
that can happen. This can be a drawback for HD-DVD as the
storage capacity is lesser in these discs. Some of the game
manufacturing companies have even stated that the market
would be happy if both the new formats are not launched to
avoid any sort of price war and unwanted competition. It
will add to the disappointment of the one whose format is
not adopted in the market giving no return for all the hard
work done.
Conclusion
However, it would be too early to state
this as none of the gaming manufacturers have given their
consent for any of the two formats. The proposal of HD-DVD
states that it does not matter at all whether the consumers
are getting 30 gigabytes or 50 gigabytes. What matters at
the end of the day is, who is offering the latest technology
at an affordable price.
They further claim that Blu-ray will
definitely not be able to slash down the prices of their
discs with the continuing production technology because
the costs are too high for them. They will have to offer
the disc at a much higher price to recover their production
costs. So far so good, the best strategy will be to take
a back seat, and wait and watch. The winner will come out
sooner or later and you never know if both the technologies
make an equally good impact in the market. The global market
is after all, big enough to accommodate both of them.
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