Sony
unveils first Blu-ray recorder, on sale from April
Martyn Williams, IDG News Service\Tokyo Bureau
March 03, 2003, 03:50
Sony Corp. has taken the wraps off the first commercial
consumer-use video recorder that uses blue-laser technology.
The BDZ-S77 will go on sale in Japan next month. It is
based on the Blu-ray optical disc format announced just
over a year ago. The nine consumer electronics companies
behind it are promoting it as a system for recording high-definition
television broadcasts.
The companies came up with the format because DVDs cannot
hold enough data to be suitable for high-definition video.
Blu-ray uses a blue laser to record data on discs, while
CD and DVD systems use red lasers. Blue lasers have a shorter
wavelength -- 405 nanometers compared to around 650 nanometers
on DVD systems -- and that means the laser beam can be
focused onto a smaller area of the disc surface. In turn,
this means less area is needed to store one bit of data
and so more data can be stored on a disc.
The format is backed by Sony, Hitachi Ltd., LG Electronics
Inc., Matsushita Electric Industrial Co. Ltd. (Panasonic),
Philips Electronics NV, Pioneer Electronics Corp., Samsung
Electronics Co. Ltd., Sharp Corp. and Thomson Multimedia
SA.
Sony's first generation recorder will land on Japanese
retail shelves on April 10, at a price of ¥450,000
($3,815). It looks similar to the prototype Blu-ray player
that Sony showed at the Ceatec show in Japan last October.
[See "Blue-laser disc format prototypes unveiled," Oct.
1, 2002.]
To date, Sony has only talked in vague terms about Blu-ray
recorders becoming available in 2003 and an April launch
is a surprise, not only because Sony had given no hints
that it was close to a commercial product but also because
high-definition broadcasting, for which it was designed,
has yet to take hold in Japan or anywhere else in the world.
The BDZ-S77 has a built-in tuner for Japan's direct-to-home
satellite broadcasting service which carries a high definition
channel.
"We are starting to see potential in the market," said
Shoko Yanagisawa, a spokeswoman for Sony. "There is
a market demand from users wishing to make high-resolution
recordings from satellite and from customers with home
theater systems, large screen display products or digital
high-definition televisions."
To support the new machine, Sony also announced its first
generation Blu-ray media. Discs with a 23G-byte capacity
will go on sale from April 10 priced at ¥3,500 ($30).
There are three disc sizes specified in the initial Blu-ray
format, and 23G bytes is the lowest-capacity and easiest
to make of the three. The other capacities are 25G bytes
and 27G bytes.
Recording is done in the MPEG-2 format, and the 23G-byte
disc can store two hours of high-definition video at maximum
quality, or four hours of standard-definition digital broadcasting.
Up to 16 hours of lower quality analog terrestrial broadcasting
can be stored.
The recorder is double the weight and a little thicker
than one of Sony's first generation DVD video players launched
in 1997. The Blu-ray recorder weighs an impressive 14 kilograms
and measures 13.5 centimeters by 43 centimeters 39.8 centimeters.
Sony has no plans to launch the recorder overseas, Yanagisawa
said.
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